ADIDAS

exhale creativity

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Brief: Utilize Adidas creativity in sport to make a lasting global impact catalyzed by the World Cup.

Our campaign capitalized on Adidas’ sustainability efforts to create a lasting message through an environmental impact. Partnering with Graviky Labs, a company that produces ink from air pollution, Adidas would print packaging and outdoor ads as well as screen print, or dye products using AIR-INK. Adidas would then spread the message of creative sustainability through social media contests and pop up shops leading up to the World Cup. The winning designs would be sold alongside other exclusive products at the pop up shops located in the worlds most polluted cities, such as New York and Hong Kong. Pop up shops and the World Cup finale stadium would use wifi advertising to target Gen Z users.

TEAM

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Art Direction + Design: Trish Laver

Strategy: Heather Buchanan, Zina Al-Mulla

Media Planning: Cooper Collins

Account Management: Jacky Boehm

Production: Jenna Gillespie