DISNEY TEAM OF HEROES

Science may heal the body, but it’s magic that heals the soul.

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Brief: The Walt Disney Company has a long-standing commitment to delivering comfort and inspiration to families with children facing serious illness. To date, Disney has delivered unique experiences to children in over 600 hospitals and granted over 130,000 wishes globally. In 2018, TWDC introduced the Disney Team of Heroes -- The DTOH is defined as the doctors, nurses, family members, employees, etc. who support the kids.

Our team was granted the opportunity to increase awareness and positive sentiment among consumers, cast members and shareholders of the Disney Team of Heroes initiative. Our team was tasked with defining the Disney Team of Heroes, reimagining the patient journeys and wish granting, and bring the work of DTOH and it’s impact on the families they work with to light.

TEAM

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Art Direction + Design: Trish Laver

Copy: Ana C Echols

GROUP CREATIVE DIRECTOR: MONSE VALERA

Associate Creative Director: Chad Goodnoe

Associate Creative Director: Eric Stiles

Directors: Peking,

Editor: Akiko Iwakawa-Grieve

Producer: Angela Barber

Producer: Marisol Mcilvain