DISNEYLAND AFTER DARK
SOCIAL CAMPAIGN
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Brief: In 2017, Disneyland Resort launched its first-ever Disneyland After Dark event. The occasion expanded into a series of after-hours, one-night-only events that offered a unique experience for high affinity fans from special character experiences to themed treats and exclusive access to the park.
Our team was tasked with developing a social campaign to announce a mix of new and returning themes and drive ticket sales. To invite guests to an exclusive event, we created exclusive invites. The success of the campaign lead to several sold out events, additional themed nights and talks of expanding the program the following year.
