NIKE

SHOX CAMPAIGN

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Brief: Back and bouncier than ever, Nike Shox have returned with a brand new mission fit for a hero. We embarked on this journey to bring this legendary shoe to life, and immerse people into the world of the Shox Universe.

We wanted to develop a microsite where people can immerse themselves into the world of Shox, and become part of what was known as the Boing Team. Our concept became a full customization experience to create a personalized superhero avatar akin to the Boing Team. We brainstormed a library of features and options to ensure every user felt they were represented. From there, we created facial features in a multitude of skin color options, hairstyles and colors, body types, outfits, and more, each with multiple rounds of edits to accurately represent each option.

TEAM

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Illustration: Trish Laver

Art Direction: Ashley norquist

Strategy: Liz Miller

Copy: Ryan Coons