PIXARFEST

PIXARFEST PARTNER MARKETING TOOLKIT

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Brief: In 2020, the Disneyland event “Pixar Fest” morphed into a consumer products brand and a Disney+ movie marathon. The goal was to create a toolkit for other Disney brands to use on their social channels. The finalized toolkit held over 500 assets which included the name, logos, animations, visual language, actual language, and finalized ads for the product line. The campaign was also the first campaign ever allowed to use the imagery of the Pixar lamp.

TEAM

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Art Direction + Design: Trish Laver

Copy: Ana C Echols

GROUP CREATIVE DIRECTOR: MONSE VALERA

Account & Project Management: Cass Yankala

SR. Account Management: DAWNYELL BOWEN